Okan Acar

Name	Okan Acar
Designation	EVP, Digital Banking and Payment Systems, Kuveyt Türk Katılım Bankasi, Turkey
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Okan Acar is EVP, Digital Banking and Payment Systems at Kuveyt Türk Katılım Bankasi, Turkey.

Day 2 (November 26)

11:30

Session: New Approach to Design CX: Kuveyt Turk's Neuromarketing Lab

Using EEG and eye-tracking to understand customer responses Measuring subconscious reactions across digital and physical touchpoints Turning emotional engagement into better customer experience

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