Kirsty Rutter

Kirsty Rutter

Name Kirsty Rutter
Designation Group Strategic Investment Director, Lloyds Banking Group, UK
Social Media

Day 3 (May 29)

13:30

Session: Social Commerce and Banking Integration

● Integrating payments and lending solutions directly within social media platforms for seamless transactions ● Developing social proof mechanisms to build trust and transparency in financial product recommendations ● Creating influencer partnership programs that promote financial literacy and product awareness ● Designing youth-oriented banking products aligned with social media habits and digital lifestyles